Finding Aids

Abstract:

Alexander Magoun was the curator for the David Sarnoff Library from 1998 until 2000. After earning his Ph.D. in American History from the University of Maryland in 2000, he led the David Sarnoff Library as the Executive Director from 2000 until 2009. This collection includes advertisements from RCA and other companies for radios, televisions, phonographs, and other consumer electronics.

Abstract:

A collection amassed by a retired conductor successively employed by the Pennsylvania Railroad, Penn Central, Conrail and Amtrak. It consists partly of company publications and documents collected on the job, and partly of advertisements, timetables, brochures, maps and other railroadiana from many different companies bought from dealers and other collectors. It is particularly useful for the Amtrak manuals relating to things like consumer satisfaction, employee health and safety and equipment maintenance.

Abstract:

Bailey, Banks & Biddle (BB&B) was a renowned upscale jewelry firm that made and sold high quality merchandise in the nineteenth and twentieth centuries. The Bailey Banks & Biddle records were collected and maintained in-house as a combination of archival documents and historical research files and used primarily for public relations purposes. The collection primarily documents the sales and remounting of diamonds between 1879 and 1962.

Abstract:

Batten, Barton, Durstine & Osborn Inc. (BBDO) is a worldwide advertising agency network headquartered in New York City. The company began in 1891 as the George Batten Company. In 1928, it merged with Barton, Durstine & Osborn. With locations in eighty-one countries, including Australia, Brazil, Canada, China, Egypt, Germany, India, Mexico, New Zealand, Russia, Spain, UAE, and seven in the United States, BBDO is among the world’s most awarded advertising agencies. The records cover the entire span of BBDO’s existence, beginning with the George Batten Company in 1891. The collection includes advertisement tear sheets, films, ledgers, marketing reports, personnel files, photographs, press coverage, publications, research reports, slides, and speeches.

Abstract:

Charles H. DeMirjian (1925-) was a packaging design manager with E.I. du Pont de Nemours & Company. Records are primarily related to the marketing success and issues realted to Corian, DuPont Car Care products, Zerex, as well as Duco and Lucite paints.

Abstract:

The Consolidated Rail Corporation (Conrail) was incorporated in October 1974. It was formed under the auspices of the United States Railway Association, a quasi-public agency established for the purpose of solving the problems of bankrupt railroads in the Northeast and Midwest. The portfolio contains sixty-eight examples of proof copies of advertisements created by the advertising agency of Ogilvy & Mather, Inc. (later Ogilvy & Mather Partners, Inc.), between Conrail's start up in April 1976 and 1990. There are also two pages of proxy instructions that appear to date from the first CSX takeover bid in 1997.

Abstract:

The Radio Corporation of America (renamed RCA Corporation in 1969) was best known for its pioneering radio and television development and manufacturing. This small collection consists of non-RCA material collected by the David Sarnoff Library, as well as clippings relating to the library's closure.

Abstract:

The C.W. Parker Amusement Company produced various amusement devices, such as shooting galleries and ferris wheels, but was best known for its carousels named "Carry-Us-Alls." When the company was founded in 1894 by C.W. Parker (1864-1932) in Abilene, Kansas, it was the only carousel manufacturer not on the east coast. This small collection of records documents the professional life of C.W. Parker, the "Amusement King" and his company. The collection comprised of textual material, including financial records, correspondence with other manufacturing vendors, and publications regarding the company's progress.

Abstract:

The DuPont Theatre, originally called The Playhouse, presents professional theatrical productions from Broadway and other notable venues in downtown Wilmington, Delaware since 1913. The Playhouse was the concept of three top executives of E.I. du Pont de Nemours & Company (DuPont Company) who realized that Wilmington needed a facility for cultural as well as business purposes. The DuPont Theatre records consist primarily of public relations and advertising materials related to the theater's operation. As such, they present a sequence of changing tastes in popular entertainment in a medium-sized American city.

Abstract:

E.I. du Pont de Nemours & Company is a chemical company more commonly known as the DuPont Company. It was established in 1802 and began by manufacturing gunpowder, later moving into chemical compounds. At the beginning of the twentieth century, DuPont had the need for more advertising as the company began expanding its product line beyond gunpowders and explosives. Between 1907 and 1909, an Advertising Division was formed within the Sales Department; a separate Advertising Department was established in 1921. This collection consists of background research files on ad campaigns run in individual industrial departments for various products and to promote the company as a whole.

Abstract:

The Eli Bridge Company manufactures Ferris Wheels and other amusement park rides, such as the Scrambler. The company was founded by William Eli "W.E." Sullivan (1861-1932) in 1906. Most of this collection consists of a trade journal on carnival rides and devices dating between 1916 and 1935. The monthly magazine was first titled The Optimist, and later continued as Big Eli News. It featured articles about amusement park rides, parts, and operations, and included advertisements and illustrations.

Abstract:

Geist & Geist, Inc., was a manufacturer of women's knitwear products, typical of the small, flexible family firms that dominated New York City's famous Garment District for much of the twentieth century. The records of Geist & Geist, Inc., document the activities, especially design, publicity and marketing.

Abstract:

Gilpin, Van Trump & Montgomery, Inc. provided insurance sales and service to property owners. The business was established in 1865 in Wilmington, Delaware, by businessman James Woolley (1818-1886). By the early-to-mid twentieth century, the company specialized in real estate sales and service, as well as mortgages, becoming Delaware's only full-service real estate organization. The records include minutes, corporate histories, publicity material, as well as information on company properties, and documents the company's rise from a small insurance company to a large, multi-service insurance, real estate, mortgage, and investment firm.

Abstract:

Lippincott & Margulies, Inc., and its successor Lippincott Mercer is a major international design consultancy specializing in corporate identity, image, and marketing. The records consist of a set of the company's magazine, Design Sense.

Abstract:

Mittleman Robinson Inc. is an image management consulting firm. Its records consist of company brochures and press clippings advertising their services.

Abstract:

Nicholas F. Pensiero (1918-2003) worked in the Marketing Division of the Radio Corporation of America (RCA), a leading American electronics company. The papers comprise a portion of Pensiero’s files retained by him after retirement in 1984. They include a variety of pieces relating to the history of RCA and its predecessor, the Victor Talking Machine Company. There are memoirs (copies) of two RCA engineers, an advertising scrapbook dating from 1938 to 1942, and a set of dust jackets for 78rpm records dating from 1912 to 1938.

Abstract:

NVF Company was a manufacturer of laminated plastic plates and sheets composed of only cellulose; the material is called vulcanized fibre. Initially named the National Vulcanized Fibre Company, it was formed in 1922 by Israel Way Marshall (1850-1911) and Thomas Elwood Marshall (1855-1929) in Yorklyn, Delaware. NVF Company was one of the three largest fibre companies in the country and eventually dissolved in the early twenty-first century. The NVF Company collection consists of records beginning in the 1870s, before the official creation of the company, and continues until the dissolution of the company. These materials include the history of the Marshall family, the formation of the National Vulcanized Fibre Company, administrative and presidential papers, publications and reports, marketing and publicity materials, subject files, labor contracts, employee grievances, and arbitration cases.

Abstract:

The Provident Mutual Life Insurance Company was organized by a group of Philadelphia Quakers in 1865, and by World War I it had become one of the largest life insurance companies in the country with a strong presence in the New York and Boston markets. The records of the Provident Mutual Insurance Company of Philadelphia are a collection of fragments assembled by the Advertising Department in connection with the company's centennial history.

Abstract:

Raymond Loewy (1893–1986) was one of the most well know industrial designers during the middle decades of the twentieth century. This collections consist of the Loewy's personal papers, business records, and materials generated and maintained by Loewy's New York Public Relations Department.

Abstract:

Raymond Loewy (1893–1986) was one of the most well know industrial designers during the middle decades of the twentieth century. The collection documents Loewy's product designs and includes advertisements, postcards, product brochures, publications, photographs, and artifacts.

Abstract:

The Radio Corporation of America (renamed RCA Corporation in 1969) was best known for its pioneering radio and television development and manufacturing. In addition to consumer electronics, RCA was a major player in the development of electronics for industrial and military applications. The collection contains extensive documentation of RCA’s consumer and industrial products and components. Files include manuals, technical data, advertisements, technical bulletins, catalogs, and training materials.

Abstract:

Chartered in 1871, Reading Company was the holding company for the system of railroads, canals and coal mines assembled by the predecessor Philadelphia & Reading Railroad Company between 1833 and 1896. The collection consists of the corporate records of the Reading Company (1871-1976), the Philadelphia & Reading Railroad Company (1833-1896), the Philadelphia & Reading Railway Company (1896-1923), and 159 predecessors and subsidiaries.

Abstract:

R.R. Wright (1913-2009) was an employee of the RCA Corporation, one of the country's leading manufacturers and vendors of radios, televisions, and consumer electronics products. This is a small collection of ephemera Wright preserved throughout his thirty-three year long career with the company. Included are sample publications, manuals, stationery and small artifacts with RCA logos or advertising.

Abstract:

Rubbermaid Incorporated is an American manufacturer and distributor of many household items. The collection is comprised of a public relations file consisting mostly of clippings and tear sheets, generally notices of the company in local papers and the trade press. Most deal with company performance, organizational culture, and personnel changes, with particular notices of Stanley C. Gault (1926-2016), CEO from 1980 to 1991.

Abstract:

The Singer Company, once the world's leading producer of sewing machines, was the successor to I.M. Singer & Co., established in 1851. The records of The Singer Company comprise a group of materials from its Trademark Department that were collected by a former employee.

Abstract:

Remington Rand, Inc. was a business machines manufacturer, most well-known for its typewriters and operated between 1927 and 1955. In 1955, Remington Rand merged with a major electronics company, the Sperry Corporation to form the Sperry Rand Corporation. The collection contains a large quantity of advertising literature, trade catalogs, and public relations material which the company used to promote its major products, including typewriters, typewriter supplies, record control and storage systems, fire-proof safes, duplicator supplies, punch-card tabulating machines, adding and bookkeping machines.

Scope and Content: The Strawbridge & Clothier records are not a complete corporate archive but rather a mix of corporate and legal documents and materials collected for a two-volume anniversary history. Nevertheless, they give a good overall picture of the evolution of retailing in the Philadelphia area, particularly in the twentieth century.The Corporate records include incorporation papers, board and committee minutes, and annual reports, which give an overall view of the firm's operations.The Management records are limited to very fragmentary correspondence of the corporate secretaries and president Herbert J. Tily. Much of it concerns bank financing, authorizations, and accounts. There are also executive payrolls (1931-1950), employment contracts for top executives, and notes on executive development programs.Financial and accounting records include fragmentary runs of journals and ledgers, including a sales ledger (1881) and a sales & salaries ledger (1903-1906); financial statements for S&C and the rival Lit Brothers chain; and tax papers.Legal records include trial records relative to the failed hostile takeover attempt made by Ronald Baron in 1985-1986. There are transcripts of testimony from the major parties on both sides. This subgroup also contains a variety of miscellaneous legal papers, including settlements with S&C's foreign offices and various suppliers in London, Paris, and Berlin (1921-1926); merchandising agreements with domestic and foreign manufacturers (1896-1907); and claims case files (1906 and 1911).Real estate records include title papers for the company's flagship store at 8th & Market Streets (1793-1922); contracts for store construction; and some plans for twentieth century construction. Four linear feet of store appraisals for the flagship store are detailed lists for insurance purposes of the store, its fixtures, and contents (1948-1970).Branch store records include plans, publicity articles, brochures, and scrapbooks, plus leases, mortgages, contracts, and insurance appraisals of store and contents for the following branch stores beginning in 1930: Ardmore, Jenkintown, Springfield, Neshaminy, Plymouth Meeting, and Exton, Pennsylvania; Cherry Hill and Echelon, New Jersey; and Wilmington and Christiana, Delaware. This subgroup documents the growth of suburban shopping strips and shopping malls during the 1950s, 1960s, and 1970s, including malls...

Abstract:

The Lea family were among the largest flour mill operators at the Brandywine Fills, near Wilmington, Delaware, beginning in the 1770s until 1927. The mill operated under multiple company names, including Tatnall & Lea, William Lea & Sons, William Lea & Sons Company, Lea Milling Company, and Lea & Company. The records consist of letters, orders, receipts, and advertisements of the William Lea & Sons Company and its predecessors.